Factors That Affect Blog SEO in 2022

 Search engine optimization, or SEO, is incredibly important for any business and brand. When you start your web pages optimizing — including your blog posts — you're making your website more visible to people who are using search engines (like Google, bing, and yahoo) to find your product or brand, or service. But does your blog really help your business organically rank on search engines?


In this article, you’ll find the answer to this question and more. Get ready for an in-depth explanation of the world of SEO, the factors that affect it, and tips to start optimizing your website for search engines.


Factors that affect SEO :


1. Dwell Time

2. Page Speed

3. Mobile Responsiveness

4. Index Date

5. Recent Data


read also: How to Build a Social Media Sales Funnel: beginner Guide


1.Dwell Time:


Although dwell time is an one of ranking factor for Google, it's a critical factor related to the user experience — and we know that user experience is king when it comes to SEO point . Dwell time is the amount of a time a reader spends on a page clicking back to search results. From the moment a visitor clicks on your site in the google search , to the moment they return from the page is considered dwell time. This tells search engines like Google ,yahoo how your content is valuable for reader. It makes sense that the reader longer they spend on the website page , the more relevant it is to them.


However, there’s a reason this metric is an indirect indicator for SEO —So yes, dwell time can affect SEO , but don’t manipulate your content to change this metric if it doesn’t make sense for your content strategy.


2. Page Speed


We mentioned earlier that excessive use of heavy images on your website can affect page speed, but that isn’t the only thing. Unnecessary CSS , javascript and overuse of unwanted plugins can also affect your website page speed. Removing unnecessary code can help your pages load faster, thus improving page speed also. If you’re not sure how to find unnecessary code, check out online HTML tools. It’s an easy-to-use tool that doesn't require any expert knowledge. It simply shows you the unwanted code and lets you remove it.


3.Mobile Responsiveness


More than half of Google’s search traffic in the world comes from mobile devices. On an individual level, your website might follow that same trend. There’s no other way —optimizing your website for mobile is a factor that will affect your SEO. But what exactly mean to optimize a website for mobile?

now a days pre-made site templates these days are already mobile-friendly. Then, keep an eye on your website how is performing on mobile by taking a look at online tools or  Google Analytics dashboard and checking a mobile site speed test regularly.


4. Index Date

Search engines aim to provide the most accurate information on internet available. A search engines use when determining what’s accurate is the date a search engine indexes the content. Indexing means a search engine bots crawl website and adds it to its index. Later, the search engine page can be retrieved and displayed in the SERP(Search engine result page) when a user searches for keywords related to the content that google indexed page.

You might be thinking: Is the date the content was indexed the same as the date it was published?


The answer: yes and no.


If a website or blog content is published for the first time, it’s that say, a Google crawler will index that website the same day you publish it. But content can not maintain date for several reasons. This strategy works well on content that has been established for a few year or month and have some amount of content already. By updating this older content with new content and data, you’ll be able to significantly see the impact of your website SEO without creating a lot of net new content.



5. Recent Data

Recent data, another ranking factor of SEO, should be included in blog posts. Recent data gives visitors accurate information about what they search for. When you add a link to a website that has original, up-to-date data, you’re telling the search engine that this site is relevant to your readers. You’re also telling the search engine that this type of data is related to the content you publish. Over time, your readers will come to appreciate the content using metrics like spending more time on the page or lower bounce rate.


As the website grows, and so should your goals on search engines. Once you identify the goals and attention of your readers, you'll deliver relevant content that will up the ranks of the SERP. learn more about SEO marketing in udaipur.


Read blog also : 4 Best Digital Marketing Courses in Udaipur in 2022

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